PERAN CONSUMTIVE LIFESTYLE, BEAUTY VLOGGER, BRAND IMAGE, BRAND TRUST TERHADAP KEPUTUSAN PEMBELIAN KOSMETIK KOREA (INNISFREE) DI SURABAYA
نویسندگان
چکیده
This study aims to examine the effect of consumtive lifestyle, beauty vlogger, brand image and trust on purchasing decisions Innisfree Korea cosmetic products. uses primary data derived from questionnaire respondents using The sample in this amounted 210 respondents. Using non-probability sampling method used analyzing SmartPLS 3.0. Based results analysis hypothesis testing can be obtained that has a negative trust, but positive decisions. Consumtive lifestyle trust. Beauty vlogger negatively affects Brand
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ژورنال
عنوان ژورنال: Media Mahardhika: Media Komunikasi Ekonomi dan Manajemen
سال: 2021
ISSN: ['2407-4950']
DOI: https://doi.org/10.29062/mahardika.v19i2.254